Following the latest SEO trends greatly increases a website’s chances of ranking. Search engine ranking is one of the most important aspects of any website, especially for business websites. If people cannot find your website using a search engine such as Google or Yahoo, then they are unlikely to visit your site. And if they do visit your site, they are even less likely to stay and become a customer. But there is good news. It is not difficult to get a high ranking on a search engine. In fact, it is possible to rank #1 for many important keywords. The key is to understand exactly what search engines look for in a website and directly apply it to yours. Additionally, incorporating such trends into your online marketing strategy will definitely up your online visibility game!
Why Is SEO Important in 2021 and Beyond?
Search Engine Optimisation or SEO, as it is more commonly known, is the process of improving the ranking of a website on a search engine results page or SERP. Business owners and website owners across the globe are waking up to the realisation that visitors to their site do not necessarily click on the website link that is closest to the top of the list. Instead, they click on the one that seems most likely to provide the information they are looking for.
Knowing that, let’s go through SEO trends that business websites should apply in 2021 and beyond so they can reach their target audience and drastically improve their marketing and bottom-line.
SEO Trends For Small Businesses To Apply In 2021
Small businesses have a considerable advantage when it comes to competing on the web because they can use underutilised online channels and tools to get an edge on their larger competitors. Here are seven of the best small business SEO trends you need to be aware of in the coming year:
Trend #1: Stay User-Centric
Your site must always have its users in mind. This means making it easy for them to find what they are looking for. It also means making it easy for them to navigate your site. Make sure all of your website pages have a unique and relevant “call to action” (CTA). If your users cannot easily find what they are looking for or use your site with little or no confusion, they will quickly move on to another website that is more user-friendly.
Trend #2: Keep Analytics At The Helm
You must be able to measure the success of your website. It is almost impossible to know if your website is drawing the traffic you think it is without analytics. If not, make some changes and test again. Analytics will help you determine the strength of your website’s SEO foundation and give you data you can analyse to make strategic decisions.
Trend #3: Work Towards Adding Quality And Value
Your website should be a source of valuable, unique information. Add content that is timely, factual, informative and easy to understand. Moreover, avoid using complex language and writing a “blah” website. Instead, write for your readers and offer them something they can get from no other source. Make your site a one-stop-shop for all their needs.
Trend #4: Optimise Page Experience
How fast does your site load? Is the site mobile friendly? Does the site have too much or too little content? Are the images on the site optimised for SEO? Is the site easy to navigate? If not, go back and make changes to make it more user friendly. Answering all these in the positives is essential in ensuring your website is as optimised as possible for your visitors and clients.
Trend #5: Mobile Responsiveness Is a MUST
People are starting to use their cell phones to access the Internet in significant numbers. If your site is not mobile responsive, you could be losing a lot of traffic and sales. Make sure all of your website pages render correctly on any type of device (desktop, laptop, tablet, smartphone) someone might be using to access your site. Additionally, if you use a service like Google’s “Mobile-Friendly Checker”, make sure your site is marked “OK” for mobile users.
Trend #6: Expect To Need Long-Form Content
Websites need to have a good balance of content types and lengths. Doing so lets SERP algorithms know that you have a diverse range of information that caters to a wide variety of users. Make sure you have long-form, high-quality content on your website that will hold their attention. Don’t write just to “get it done”. Instead, write to inform, educate and delight your readers.
Trend #7: You Might Need To Restructure Your Website
It’s very likely your current website is not up to par with today’s search engine algorithms in mind if no updates have been made within the year. In this case, your site needs restructuring and updating in order for it to be more user friendly and to get better rankings. If you are using WordPress, there is a great plugin called “SEO by Yoast” that will help you analyse your current site and make suggestions on how to improve it. If you are not using WordPress, there are many other options available. Either way, this is a crucial step to take if you want to see increased traffic and profits from your website.
How These Trends Impact Your Business
These SEO trends are having a significant impact on the way people search for products and services online. If someone wanted a certain type of information or product, they would simply type a few words into a search engine and wait for the results to come up. Those days are gone forever. Now, people actively engage with the search engine and interact with the websites that pop up in the first three or four results. Moreover, if your website is not mobile responsive, it will not only turn away potential clients, and it could also cause you to lose sales and traffic due to the fact Google now considers a non-mobile-friendly site to be “bad” and will ban your site from being included in their mobile searches.
While all these can become overwhelming for any small business owner, luckily, there is a great way to tackle this! M Four Marketing is your answer! With over 25 years of experience in helping small business grow their marketing efforts and increase their potential, you can get the success online your business needs. If you want expert advice and results without the high cost and headache of hiring an outside consultant, partnering with M Four Marketing is the way to go.