If you want to build a viable online presence for your small business, you need to understand what SEO is and how it can help you achieve your goals. By answering the question “What is SEO?” you’ll be able to see how it can be used to craft a more effective digital marketing strategy that will make your business more visible on search engines.
What Is Search Engine Optimization (SEO)?
Search engine optimisation (SEO) is the process of tweaking your website, so it appears higher in the organic (free) results of popular search engines like Google and Yahoo!. The goal of this process is simple: You want people to click on your website link when they type a search phrase or keyword into a search engine that relates to your business. But, they don’t always click on the top link.
Sometimes, there are hundreds or even thousands of links listed in the free results of a search. And, many of those links will be to websites that are completely irrelevant to what you are selling. In other words, they are “spam sites.” Most people scan down the list of free results and look at the first few dozen or so entries. And then, they click on the one (or ones) that look the most promising. That’s where SEO comes in.
How Does SEO Work?
By tweaking a few small things on your site, you can make it much more likely that someone who is searching will select your website link instead of the link to that “spam site.” How Can You Use This To Your Advantage? The apparent advantage of this is that more people will visit your website. More traffic means more sales. But, another advantage is equally as important: If you use the right kind of SEO, people who visit your website will be interested in what you are selling and be interested in you.
They will like you. They will trust you and will become fans of your work. And, all of this will translate to more sales for you. It’s what I call the “secondary effect” of getting noticed on the web. You see, when someone types a search phrase or keyword into a search engine, they are not only looking for information. No. They are also looking for *someone* with whom they can share that information. They want to connect with someone.
Why is it essential for a small business?
There are many ways SEO can help your business grow and prosper. It improves your visibility and puts your brand in front of the right eyes at the right time, especially in an age where technology and an online presence are essential. This will help your business stay fresh and competitive in a challenging and ever-changing landscape. People still have needs from day to day, and they will look to your business’s online presence to find them. With this, you will want your business to be visible to potential customers or clients in a manner that reflects your brand’s personality.
SEO allows you to become visible on search engines through various algorithms. These algorithms use the content on your site to see if they are viable to be shown when people search for a particular thing. When people search for a product or service you offer, you want them to see your site and click on it.
How SERP Users See Things
People search by clicking on some websites, altering their search words, and clicking on more. In this case, you will want your site to show up as often as possible in this process. Doing so not only gets you in their line of sight but also increases credibility. The more your site appears in various searches, the more credible it seems to people.
You will gain more traffic to your site and maybe even potential clients with that visibility and credibility. Gaining credibility through visibility is one of the most significant benefits of SEO for your business.
When it comes to SEO, your business needs to match the voice of your content. When it comes to your business, this means how your products and services are presented to your potential clients. The benefits of SEO in your business’ voice also depends on how searchers perceive it.
By linking back to credibility, the voice of your business adds a level of trust to your company and helps highlight the goals that people want to see in your product or service. If you use the right voice, your business will pull in clients and bring them to your website. Your business will gain traction in searches and highlight the goals people want to see in your product or service through social media promotion.
The Basics of Great SEO
Now that you know a little bit about how SEO benefits your small business website and how it can help it grow by gaining new prospects, let’s look into how exactly you can use SEO to get the results you want for your brand. This way, it can stand above the competition, and your business can be the go-to in its industry!
Use search engines to find exactly what your customers are looking for
Before you start optimising your website with SEO, it’s a great idea to figure out what your ideal customer is searching for. This way, you will create a site that caters specifically to that need and makes your site more relevant to what people are looking for.
You can do this by using tools such as Google Trends, Keyword Tool, WordTracker, and so on. All these tools are free and easy to use. You just have to know what you are looking for! Use these keywords in your site content to make it more visible to the search engines.
Make your site content as relevant as possible to what people are typing into the search engines. This will make your site more likely to pop up in the first few pages of the results. Don’t worry if your site isn’t yet optimised for the top-ranking keywords. That’s OK. Just make sure your site is optimised for the main points your customers are looking for.
Once you do that, you can add those higher-ranking keywords to your site later on. When you do that, your site will be even more optimised for those high-ranking keywords, and the search engines will put your site even higher up in the rankings!
Writing enticing copy
Once you know what keywords to use, you can then incorporate them into your content. When writing content for your website, it is important to write it to be both exciting and enticing to your readers. It should be something that compels them to read your site content and stay on your site. Incorporate these keywords throughout your website content. Write a long copy. Use subheads. Break up your paragraphs with periods. Use bold, italics, and other formatting tools to make your website content as interesting as possible.
Add Relevant pictures and graphics
Adding pictures and graphics to your website content has many benefits. Not only does it make your site look more visually appealing to your visitors, but it also helps the search engines index your site. Incorporate relevant pictures and graphics into your site content. Incorporate them into your website copy in such a way that they help tell your story. Incorporate them into your site maps. Incorporate them into your site title tags. Incorporate them into your site headers. Incorporate them into your site footers.
Optimise Your Site Map
For Search Engines A site map is a list of links (usually displayed as a horizontal line) that represents the structure of your site. It is an essential part of good site optimisation. By creating a site map for your site, you give the search engines a detailed map of your site. This enables them to crawl your site more efficiently and also allows them to place your site higher up in the rankings.
Starting The SEO Optimisation Process For Your Business
With those few SEO basics in mines, it’s time to start plotting out your course of action in creating and ranking your small business website! Start by writing about what your business is all about. Then move to write an article about something you want to sell. It could be a report, a book, a seminar, a service, anything at all.
Write an article about it, and don’t worry if it’s not perfect. Don’t worry if it’s not 100% SEO excellent or if it doesn’t have the best title yet. Just write the first draft and get it down. When you are done writing, go back and edit it. But don’t worry too much about editing it. Just keep moving forward. Next, copy the article and paste it into an email message. Send it to one or more of your trusted friends or associates. Ask them to read your website content and tell you what they think.
Chances are, at least one of them will say that your website content is good. If they do, great! If they don’t, ask them why not? What did they find uninteresting? What did they find hard to understand? What did they think was not said clearly enough? Once you have received feedback from one or more of your associates, take their comments and incorporate them into your website copy. With that process, soon, you’ll start to master the art of copywriting and blog writing to have a successful small business website that supports your goals!